Interactive market access tool, Bristol-Myers Squibb

  • Region: UK
  • Date: August 2002

Therapy Area: Schizophrenia


“We hired Julia as a consultant two days per week to provide support to me in my capacity as Associate Director, Outcomes Research and External Affairs department. Specifically her role is to develop tools that will help the market access of a new atypical antipsychotic that is due to be launched in the spring of 2003. Julia joined us in April 2002 and since then has made a tremendous impact on the company. Everyone whom she has interacted with has commented on her professionalism and innovative approach to providing tactical solutions to market situations… …She is also putting together a sophisticated sequence of models that will aid decision-making and allocation of resources for our key NHS customers. These models are the first of their kind to be used by our company and her proposals have been met with the greatest enthusiasm from our senior management… … In summary, I highly recommend Julia to help you achieve your corporate objectives through effective use of outcomes research.”

Associate Director

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