- Region: UK
- Date: December 2009
Therapy Area: Bariatric market (obesity)
“Amygdala are a highly credible organisation with deep market knowledge that approached our challenge in a calm structured manner and delivered impactful results in a short time line.
The team had a very deep understanding of market access and payors in the UK and were able to use that to help us quickly understand what we needed to do to get the answers that we were looking for.
The team listened to our challenge and tailored their approach to suit our needs and then executed our jointly created plan very effectively and brought back to the table some very valuable insights.
The team really immersed themselves in the project and for the time they were involved and had a great command of the data, the key stakeholders and the current practices – this enabled them to identify emerging trends and thus approaches with which to grow our market.
The project gave us a clear roadmap of how the access to our product could be influenced and how we could plan to grow the market.
The contacts and leads the project gave us were very valuable in kick-starting our growth efforts.
Amygdala do not stop helping once the project is over and have continued to deliver valuable market knowledge long after the project has finished.”